Baird Capital invests in Freemarket, boosting growth potential

Deal Flash

Baird Capital has completed a growth capital investment in Freemarket. The investment supports Freemarket’s continuing fast growth and international expansion, as well as providing a partial cash-out to existing shareholders.

Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors globally. Since 1989, the firm has raised and managed more than US$4 billion and invested in over 335 portfolio companies.

We are delighted to have completed this investment and look forward to partnering with the Freemarket management team as they seek to capitalize on the market opportunity before them. It has been a pleasure to work with the team at Oaklins Cavendish on this transaction — we valued the support and expert sector knowledge they provided throughout the process. MICHAEL HOLGATE, PARTNER, BAIRD CAPITAL, UK

Oaklins played a key role in this transaction

Oaklins Cavendish, based in the UK, acted as buy-side advisor to Baird Capital on a growth capital investment by its global private equity team in Freemarket. Oaklins provided advisory services to Baird Capital, leveraging its deep experience in the payments and fintech sector, and delivered by a multiproduct team covering private markets M&A and public markets insight. 

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Ben goldring
Ben Goldring London, United Kingdom
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