Viad Corp has acquired N200 Limited
November 2014 — US-based Viad Corp has acquired N200 Limited, N200 Holding B.V. and its affiliates (together "N200”) from the private shareholders. Financial details have not been disclosed.
Viad Corp provides high-quality, place-based marketing services in North America, the United Kingdom, Europe and the United Arab Emirates, as well as travel and recreation services in the United States and Canada. The company operates its business through two groups: Marketing & Events and Travel & Recreation. The Marketing & Events group specializes in all aspects of the design, planning and production of face-to-face events, immersive environments and brand-based experiences, including show organizers, corporate brand marketers and retail shopping centers. This business group is represented by Global Experience Specialists (GES), the leading provider of services to the worldwide exhibition, events, congress and conference industries. GES is also the acquiring entity of N200. The Travel & Recreation group offers tourism products and experiential services, including world-class attractions, hotel & concession operations, transportation services and package tour operations.
N200 is a leading event registration, ticketing and data intelligence firm in the European exhibition industry with offices in the United Kingdom and the Netherlands. The company transformed from a traditional registration company to a "Software-as-a-Service" (SaaS) company with a global reach. Its Visit software is used in over 44 countries to welcome, track and engage over 2.8 million visitors and more than 500,000 exhibitors.
Our role in the transaction
Oaklins' team in the Netherlands, together with Oaklins' media specialist team in New York, acted as Viad’s exclusive M&A advisors on the acquisition of the share capital of N200.
Talk to the deal team
Frederik van der Schoot
Oaklins Netherlands
Reed Phillips
Oaklins DeSilva+Phillips
Related deals
Moneybox’s employee share sale has set another milestone for London’s Private Securities Market
The London Stock Exchange’s Private Securities Market (PSM) continues to demonstrate its potential as a venue for providing shareholder liquidity in high-growth private companies. Following the successful employee share sale for autonomous driving pioneer Wayve earlier this month, fintech leader Moneybox has completed a US$61 million (£45 million) employee liquidity event through the PSM. By structuring the transaction as an employee liquidity event, long-serving employees with vested equity have been able to realize some of the value they helped create while enabling Moneybox to remain private and continue its growth journey. Crowdcube managed the employee seller and investor participation process.
Learn moreTA Associates has completed a sell-down of its stake in Eurowag
TA Associates has completed a US$40 million accelerated bookbuild (ABB), selling approximately 4.3% of its shareholding in W.A.G. payment solutions AS (Eurowag) through a secondary offering on the London Stock Exchange. The transaction formed part of the private equity sponsor’s continued partial exit following its investment in Eurowag in 2015. The offering attracted strong demand from international institutional and Czech investors, resulting in a successful placement at US$1.33 per share, a 7.4% discount to the previous close and a 2.2% discount to the one-month volume-weighted average price (VWAP).
Learn moreDIGMATIX has entered the Czech market through the acquisition of LLP CRM
DIGMATIX has acquired LLP CRM, a Czech Microsoft Dynamics 365 Customer Engagement specialist. The acquisition marks DIGMATIX’s entry into the Czech market and strengthens the group’s capabilities in customer relationship management (CRM), sales automation, customer service and AI-powered business solutions.
Learn more