Parcom has sold Krifon to Varro
March 2026 — Krifon AS, a leading Nordic B2B distributor specializing in home and garden products, has been acquired by Varro. The transaction marks a new chapter for the company as it continues to strengthen its position as a trusted category partner to leading DIY chains, garden centers and furniture retailers in Norway.
Krifon is a Norwegian B2B distributor specializing in home and garden products, supplying a wide assortment of outdoor furniture, garden structures such as pergolas, planters and decorative items to leading retailers across the Nordic region. With more than 60 years of market experience, the company has built long-standing partnerships with major DIY chains, garden centers and furniture retailers by combining curated product assortments with efficient logistics and reliable supply. Krifon operates as a subsidiary of Outdoor Life Group Holding B.V. backed by Parcom.
Founded in 2019, Varro is a Norwegian growth investment firm based in Sandefjord. The firm focuses on providing growth capital to small- and mid-sized businesses, primarily in the Vestfold and Telemark regions, with the ambition of supporting local economic development. Varro takes an active, long-term ownership approach, partnering closely with companies to drive value creation through strategic support, operational improvements and targeted acquisitions.
Parcom is a Dutch private equity firm headquartered in Amsterdam. The firm focuses on investing in mid-sized companies, primarily in the Netherlands and Northwest Europe, partnering with management teams to drive long-term, sustainable growth. Parcom takes an active ownership approach, supporting businesses through strategic development, operational improvements and international expansion. Over the years, it has built a diversified portfolio across sectors such as industrials, technology and consumer goods, with an emphasis on creating lasting value rather than short-term gains.
Our role in the transaction
Oaklins’ team in Norway advised the seller in this transaction. Oaklins’ team in the Netherlands was involved in the early stages of the transaction.
Talk to the deal team
Related deals
Dan Group Alarm Syd has been sold to Varna Security
Dan Group Alarm Syd, a leading provider of subscription-based security solutions, has been acquired by Varna Security, a newly formed security platform backed by Triton Partners. Through the transaction, Dan Group Alarm Syd enters into a new partnership with Triton Partners, positioning the company for its next phase of growth. As part of Varna Security, Dan Group Alarm Syd will continue to operate independently, retaining its entrepreneurial culture and close customer relationships, while gaining access to capital, resources and strategic support to accelerate expansion.
Learn moreLivlande Agro has been acquired by Merito Partners
Merito Partners has acquired a controlling stake in Gaižēni SIA, one of Latvia’s leading pig farming companies operating under the Līvlande Agro brand, from NCH Capital and other shareholders. The company’s founder and management team will remain actively involved in the business, supporting its continued growth and development.
Learn morePDC Wellness has sold Salon System to Professional Beauty Systems
PDC Wellness has successfully sold its Salon System and Just Wax brands to Professional Beauty Systems (PBS).
Learn more