Seniovo GmbH has been acquired by HORNBACH Baumarkt AG

November 2023 — The shareholders of Seniovo GmbH have sold the company to HORNBACH Baumarkt AG.

Seniovo GmbH specializes in consulting, planning and implementing barrier-free and barrier-arm bathroom conversions. The innovative company operates in a highly digitized manner, thus disrupting the industry. Its service portfolio ranges from planning and applying for subsidies to approval, conversion and billing. Since 2017, Seniovo has implemented more than 3,000 barrier-free or low-barrier bathroom conversions, establishing itself as the market leader in Germany in this segment.

The HORNBACH group is one of the leading corporations in the do-it-yourself industry in Germany and Europe. With approximately 170 large-scale construction and garden stores in nine European countries, along with several online shops, HORNBACH Baumarkt AG provides numerous customers with an optimal and individual shopping experience.

The shareholder’s group consisted of leading venture capital firms such as IBB Ventures, PropTech1 and Hevella Capital, as well as the founders of the company and business angels.

Our role in the transaction

Oaklins’ team in Germany acted as the exclusive advisor to the shareholders and the management of Seniovo in the preparation of the sale process and due diligence, the approach and negotiations with the preferred buyer, and assisted them until closing.

Service

M&A sell-side

Parties

“Many thanks to the entire Oaklins team. You provided us with professional guidance and were always available with expertise, as well as the sometimes necessary hands-on mentality. Together, we were able to ensure an efficient process and successfully conclude the sale with our desired candidate. The persistent commitment of the Oaklins team was crucial in completing our sale successfully. Without your high expertise and tireless support, we would not have achieved this outcome.”

Jonathan (John) Kohl

Founder and CEO, Seniovo GmbH

Talk to the deal team

Jan P. Hatje

Managing Partner

Hamburg, Germany
Oaklins Germany

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