me & my BIG ideas, Inc. has received a majority investment from Main Post Partners

March 2019 — me & my BIG ideas, Inc., parent company of the Happy Planner®, a fast-growing, creative lifestyle brand, has received a strategic growth investment from Main Post Partners, a San Francisco-based private equity firm. Financial details have not been disclosed.

Based in Fountain Valley, California, me & my BIG ideas is a leading designer and distributor of branded planners, crafting, and paper crafting accessories. The company was founded 20 years ago by mother-daughter duo Terri Gick and Stephanie Fleming and has built a cult-like following driven by the launch of the Happy Planner®, a highly-successful, customizable disc-bound planner system that combines consumers’ need for organization with their love for creativity.

Main Post Partners is a private equity investment firm focused on investing in proven growth companies across the consumer value chain. Main Post Partners invests in both majority and minority positions primarily in first institutional capital situations where founders, entrepreneurs and management teams are looking for an experienced partner to help build their companies to full potential. The firm works closely with a network of successful executives to provide operational and strategic support to its management partners.

Our role in the transaction

Oaklins' team in Los Angeles advised the seller in this transaction.