Exotic Snacks AB has been acquired by Rootfruit Scandinavia AB
January 2019 — Credelity Capital, owned by a group of private individuals, has sold Exotic Snacks AB to Rootfruit Scandinavia AB.
Exotic Snacks has a leading position in the nature snacks and sweets category in Sweden, offering a wide assortment of snacks and candy. The company’s product portfolio contains over 140 references, both a pick-and-mix assortment as well as ready-packed products, which are mainly sold through grocery retailers.
Rootfruit Scandinavia produces and markets a growing range of snacks, such as potato-, lentil- and quinoa-based chips, distinguishing itself by offering healthier alternatives and mostly using local ingredients.
Credelity Capital provides experience and capital to fast-growing companies and to buy-outs. The firm’s business plan is to create value through investments in unlisted growth companies. Industrial knowledge and active and long-term ownership are cornerstones in Credelity Capital’s strategy.
Our role in the transaction
Oaklins’ team in Sweden advised the seller in this transaction.
Lars O. Abrahamson
Partner, Credelity Capital and Chairman, Exotic Snackss AB
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