Purpose has been acquired by Capgemini

February 2020 — Purpose, one of the world’s leading social impact agencies and a hub for campaign innovation, headquartered in New York with outlets across the globe, has been acquired by Capgemini SE.

Founded in New York in 2009, Purpose has spent the last decade building a footprint and reputation for enabling impact across six continents by creating purpose-driven campaigns, branding, creative content and participatory social impact strategies to a blue-chip client roster. It has launched major initiatives on issues ranging from climate change and refugees to international LGBT rights, and has established relationships with global brands and corporations, major philanthropies, the UN system and many of the world’s leading civil society organizations.

The expertise of Purpose’s 100 campaigners, creatives, strategists and technologists, combined with Capgemini Invent, the digital innovation, consulting and transformation brand of the Capgemini Group, will further support clients to transform their business models and practices for impact, and engage their stakeholders in making meaningful contributions to society.

A global leader in consulting, technology services and digital transformation Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of over 200,000 team members in more than 40 countries. The Group reported 2018 global revenues of US$14 billion.

Our role in the transaction

One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to Purpose in this transaction.