Newair has been acquired by Guardian Capital Partners

May 2021 — Newair, a leading consumer appliances brand, has completed its recapitalization with Guardian Capital Partners.

Founded in 2001 and headquartered in Cypress, California, Newair has emerged as the fastest-growing developer of smart design, small appliance products for the discerning consumer seeking style, performance and quality. With a successful lineup of new product introductions, a growing universe of social influencers touting the merits of its offerings, and a proven and highly repeatable digital marketing strategy delivering exceptional KPIs, Newair is positioned to become the category-defining brand in high-quality appliances for the home. The company’s products can be purchased online and through major home appliance retailers.

Guardian Capital Partners is a Pennsylvania-based private equity firm specializing in the consumer space.

Our role in the transaction

Oaklins’ team in Los Angeles initiated this transaction, assisted in the negotiations and served as the financial advisor to Newair.