G/O Media Inc. has sold Gizmodo to Keleops AG

June 2024 — G/O Media Inc. has sold Gizmodo, a premier international media outlet dedicated to technology, to Keleops AG. The acquisition represents a major milestone for Keleops, already one of Europe’s largest groups of digital media publishers in the consumer technology sector. By expanding its reach within the industry and on an international scale, Keleops expects to double its current audience, fostering greater brand awareness and engagement.

Founded in 2002, Gizmodo is a leading international media outlet focusing on independent reporting and commentary on technology, science and internet culture. Created as one of the internet’s very first tech news sites, it has consistently provided comprehensive coverage, insightful analysis and captivating content on the latest developments in the technology industry. The company’s integration of the prestigious io9 blog has further enriched its offerings, providing readers with a wide range of science fiction, entertainment and pop culture perspectives.

Established in 2014, Keleops AG started as a performance marketing company and has since grown to include major media brands in the consumer technology, science and entertainment verticals. The company is based in Switzerland.

G/O Media Inc. is a premium digital publishing company that owns and operates several digital media outlets. The company, based in the US, was acquired from Univision in 2019 by Great Hill Partners.

Our role in the transaction

Oaklins DeSilva+Phillips, one of Oaklins’ TMT teams in New York, served as the exclusive financial advisor to G/O Media Inc. on the transaction. This transaction further highlights ODP’s deep sector expertise in advising media businesses, specifically those within the book publishing and consumer media industries.