Apostrophe has been acquired by Hims & Hers Health, Inc.

July 2021 — The private shareholders of Apostrophe have sold the company to Hims & Hers Health, Inc.

Founded in 2012 and based in Oakland, California, Apostrophe is a direct-to-patient teledermatology platform that provides individuals with access to tailored, clinical-quality treatment plans that are prescribed by board-certified dermatologists. Through its vertically integrated in-house pharmacy, the company creates premium Apostrophe-branded products that use bespoke combinations of topical formulas and oral medications to meet the unique needs of patients. Driven by its innovative telehealth model, well-recognized skincare brand and visionary leadership team, the company has experienced rapid growth over the past several years.

Based in San Francisco, California, Hims & Hers is a leading multi-specialty telehealth platform focused on providing modern personalized health and wellness experiences to consumers.

Our role in the transaction

Oaklins’ team in Los Angeles acted as advisor to the private shareholders of Apostrophe in this transaction.