BWG has acquired O’Briens Cafe, Abrakebabra and Bagel Factory
May 2026 — BWG Group has acquired O’Briens Cafe, Abrakebabra and Bagel Factory, marking its entry into the quick-service restaurant sector.
Abrakebabra, O’Briens Café and Bagel Factory are three well-established brands that form a leading Irish quick-service restaurant franchise group. The group operates a network of 72 locations across Ireland, comprising 47 O’Briens Café and Bagel Factory outlets, 17 Abrakebabra restaurants and eight Oasis of Taste food halls. The network is operated by more than 50 franchisees.
BWG is one of Ireland’s leading retail, wholesale and foodservice groups. It operates the SPAR, EUROSPAR, MACE, Londis and XL brands and supplies over 1,000 retail stores and 20,000 foodservice customers nationwide.
Our role in the transaction
Oaklins’ team in Ireland acted as the exclusive M&A advisor to the shareholders of Abrakebabra, O’Briens Café and Bagel Factory in their sale to BWG Group, supporting the businesses’ next phase of growth across Ireland. The team provided end-to-end transaction support, managing a competitive process and engaging with multiple prospective investors to identify the most suitable partner.
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