Varro Vekstpartner acquires Krifon
Krifon, a leading Nordic B2B distributor specializing in home and garden products, has been acquired by Varro Vekstpartner. The transaction marks a new chapter for Krifon as it continues to strengthen its position as a trusted category partner to leading DIY chains, garden centers, and furniture retailers in Norway.
Krifon supplies a broad assortment of outdoor furniture, pergolas, planters, and decorative products to major DIY chains, garden centers, and furniture retailers in Norway. With more than 60 years of market experience, the company has built long-standing partnerships by combining curated assortments with efficient logistics and reliable supply.
The new ownership structure introduces Varro Vekstpartner as the lead owner of Krifon. Varro Vekstpartner is a Vestfold-based investment firm backed by a broad group of local investors, with strong ties to the region. Fontura AS, the investment company of the Fon family, will remain a minority shareholder in Krifon, continuing its long history of ownership and operational involvement in the company. Together, the owners aim to support Krifon’s continued development and growth in the home and garden market.
The seller was Outdoor Life Group, a European producer, omnichannel wholesaler and distributor of garden timber and garden cabins.
About Krifon
Krifon is a Norwegian B2B distributor of home and garden products. The company acts as an integrated category partner to leading Nordic retailers, offering support across assortment planning, product development, marketing, and logistics. Headquartered in Stokke, Norway, Krifon operates a scalable business model and manages a portfolio of more than 2,000 SKUs.
About Outdoor Life Group Holding
Outdoor Life Group is a European producer, omnichannel wholesaler and distributor of garden timber and garden cabins as well as decorative products. The company has production, assembly sites and/or wholesale activities in the Netherlands, Germany, Estonia and France. The company employs a multi-brand strategy, supported by strong brand names such as Woodvision, Hillhout, Lasita Maja and Weka.
The Nordic home and garden market continues to benefit from strong consumer interest in outdoor living and home improvement. Retailers are increasingly focused on curated assortments, efficient sourcing, and reliable supply chains to meet evolving demand. This has elevated the role of B2B distributors as integrated category partners.Nikolai Lunde, Managing Partner, Oaklins Norway
Oaklins' team in Norway acted as the exclusive financial advisor to the shareholders of Krifon in this transaction.
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