Mirror Mirror has been acquired by Ykone
December 2025 — Mirror Mirror has been acquired by Ykone, enabling the company to accelerate its international expansion by leveraging Ykone’s commercial strength. At the same time, Ykone benefits from gaining in-house production capabilities and driving its move upmarket toward luxury clients. The transaction reflects a shared ambition to build a comprehensive global offering spanning influence, activation and production across Paris, Milan, the USA, Abu Dhabi, Dubai and other key markets.
Mirror Mirror is a creative production company that represents talent and produces films, print campaigns and digital assets for brands. The company is recognized for its complementary expertise across photography and film, underpinned by strong technical know-how, as well as its direct and long-standing relationships with clients. It also has a proven track record in identifying and signing new talent, including photographers and directors. Mirror Mirror’s client base includes leading luxury brands such as L’Oreal, LVMH, Chanel, Hermes and Publicis.
Ykone is an international player in influencer marketing, digital activation, content creation and talent representation, serving a premium lifestyle client base including Nespresso and Swarovski. With over 300 employees, the group operates in 16 countries across the USA, China, India and Europe.
Our role in the transaction
Oaklins’ team in France acted as the exclusive financial advisor to the shareholders of Mirror Mirror throughout the process, identifying the best strategic partner to accelerate the group’s development, particularly internationally, and to support expansion into new market segments.
Contáctese con el equipo de la transacción
Transacciones relacionadas
DIGMATIX has entered the Czech market through the acquisition of LLP CRM
DIGMATIX has acquired LLP CRM, a Czech Microsoft Dynamics 365 Customer Engagement specialist. The acquisition marks DIGMATIX’s entry into the Czech market and strengthens the group’s capabilities in customer relationship management (CRM), sales automation, customer service and AI-powered business solutions.
Conozca másLandmark US$85 million employee secondary share transaction for Wayve
Crowdcube, Europe’s largest equity crowdfunding and private market investment platform, has completed a US$85 million employee share sale for Wayve, the first employee liquidity transaction on the LSE’s Private Securities Market and the largest to date under the FCA’s PISCES framework. The deal is a milestone for UK capital markets, demonstrating how new market structures can unlock liquidity for employees and early shareholders in high-growth private companies.
Conozca másDIGMATIX has entered Romania through the acquisition of Elian Solutions
DIGMATIX, one of the largest providers of Microsoft Business Applications solutions in the region, has acquired Elian Solutions, a Romanian Microsoft Dynamics 365 partner, together with its subsidiary Elian Development Systems. Through the acquisition, DIGMATIX expands its operations into Romania and strengthens its position as a regional leader in the implementation and development of Microsoft Business Applications solutions. The acquisition was financed by an investment from DIGMATIX’s majority shareholder, Baltic private equity fund Livonia Partners, together with financing provided by SEB Bank.
Conozca más