Paralela 45 has been acquired by Rainbow Tours

Rainbow Tours has acquired Paralela 45, recognized for its strong market position as one of Romania’s most trusted and recognized travel brands. Known for leadership in premium and upper-premium segments, Paralela 45 brings decades of expertise, a loyal customer base and a diverse portfolio of tailor-made travel solutions. These attributes make it an ideal partner for Rainbow’s vision of delivering high-quality, innovative travel experiences and accelerating growth in an agile market.

Paralela 45, founded in 1990, is one of Romania’s leading tour operators, known for delivering exceptional travel experiences to both domestic and international travelers. With more than three decades of expertise, the company has built a strong reputation for creating carefully tailored vacation packages and tours catering to a wide range of traveler preferences — from popular global destinations to culturally rich and historically immersive itineraries. In addition to its extensive outbound tourism offerings, including vacation packages and tours to international destinations, Paralela 45 is committed to promoting Romania’s diverse landscapes through a variety of domestic travel packages. The company also specializes in inbound tourism, attracting foreign visitors by showcasing Romania’s natural beauty, cultural heritage and authentic local experiences. Its corporate travel division provides customized solutions for business trips, conferences and events, alongside comprehensive ticketing services delivered by IATA-certified agents. Paralela 45 distributes its services through a well-established network of 46 physical branches across Romania, a user-friendly online platform and over 1,000 partner agencies that act as resellers, ensuring widespread accessibility and national reach.

Rainbow Tours S.A. is one of Poland’s leading travel companies, specializing in domestic and international tourist services. Headquartered in Łódź, the company operates as a tour operator offering vacation packages, hotel bookings and leisure travel solutions across Europe and worldwide. Listed on the Warsaw Stock Exchange under the ticker symbol RBW, Rainbow serves both individual and group travelers, with a focus on quality, affordability and comprehensive travel experiences.

Oaklins’ team in Romania acted as the lead advisor to the founder and seller of Paralela 45, supporting the preparation of the sale process, due diligence and the approach and parallel negotiations with potential buyers. The team provided end-to-end assistance through to closing. The global outreach to potential buyers was supported by local Oaklins teams worldwide. Notably, Oaklins’ team in Poland helped increase competition in the process by securing a highly compelling offer, thanks to their strong relationships with potential buyers in the region.