Joe Merino has been acquired by enterstore

August 2026 — The shareholders of Joe Merino, a premium menswear brand, have agreed to sell a majority stake to enterstore, a fast-growing e-commerce group comprising multiple brands. The partnership with enterstore positions Joe Merino well to drive its international expansion and accelerate its growth journey.

Founded in 2011, Joe Merino is a premium menswear brand offering high-quality, timeless essentials made primarily from the finest merino wool, based on a clear vision and strong brand principles. The company has built a distinctive brand position centered around premium quality, fair pricing, sustainability and an elevated customer experience, as evidenced by its growing base of loyal customers. Joe Merino operates an online-first business model, serving customers in more than 40 countries worldwide through its e-commerce platform, complemented by several physical stores. Since its foundation, the company has delivered consistent, profitable year-on-year growth, with significant potential to further strengthen its position in the Netherlands and expand internationally.

Based in Prague, Czech Republic, enterstore is a fast-growing e-commerce group with a vision to create a global network of leading brands united by a shared commitment to growth, innovation and customer satisfaction. Over the past few years, enterstore has built a strong portfolio of brands, including 4kraft, Astratex, ČistéDřevo, Miss Mary, Sportega, Ovečkárna and Unuo.

Our role in the transaction

Oaklins’ team in the Netherlands acted as the exclusive sell-side advisor to the shareholders of Joe Merino. Oaklins’ team in the Czech Republic provided essential intelligence. The transaction demonstrates the team’s extensive expertise in the consumer sector and highlights the strength of Oaklins’ global reach.