Jessy Diffusion has been acquired by Transmed

July 2022 — The Namias family has sold Jessy Diffusion to Transmed.

Jessy Diffusion is a major distribution company operating in the import and distribution of FMCG and petcare products in Morocco, with established partnerships with first-class companies such as Lorenz, Royal Canin, D’Aucy, Kikkoman, Tabasco, Emco and Loacker.

Transmed is a full-service distributor managing and controlling the entire distribution value chain. Its services include supply chain, logistics, distribution, sales and promotions. Established in Lebanon in 1946, Transmed focuses on the distribution of a very extensive range of household and personal care products from Procter & Gamble and Clorox. The company is also engaged in the distribution of food products, starting with Mars confectionery range, and expanded throughout the years to include McCain, Danone baby food, United Biscuits, Kellogg’s, Mondelez, Bahlsen, Perfetti, Siblou, Junior croissants, Castania kernels, Walkers biscuits and many other leading brands.

Our role in the transaction

Oaklins’ team in Morocco acted as sell-side advisor in this transaction.