Cloudco Entertainment has been acquired by IVEST Consumer Partners

Augusti 2023 — The private shareholders of Cloudco Entertainment have sold the company to IVEST Consumer Partners.

Cloudco Entertainment is a provider of children’s content and licensed consumer products related to owned brands and IP. Originally launched by the Weiss family in 1981 as a division of American Greetings and called Those Characters from Cleveland (TCFC), Cloudco has a long history in creating and managing over 30 renowned children’s brands, such as The Care Bears, Holly Hobbie, Madballs and Pretty Freekin Scary. After American Greetings sold to Clayton, Dubilier & Rice in 2018, TCFC was spun out as a standalone business, renamed Cloudco Entertainment and refocused exclusively on its commitment to enriching its 40-year heritage with iconic IP.

IVEST Consumer Partners is a private equity group. In IVEST, Cloudco has found a growth-oriented investor perfectly aligned with Cloudco’s 360-degree IP strategy to develop iconic properties that resonate as both consumer products and for content audiences.

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Oaklins Intrepid, our consumer and retail team in Los Angeles, served as the exclusive financial advisor to Cloudco Entertainment in this transaction.