Evoke Creative has been acquired by Steliau Technology

June 2026 — Private equity firm BGF has sold Evoke Creative Ltd., an international provider of interactive digital solutions, to Steliau Technology, a company backed by Astorg Partners. Evoke will continue to operate as an independent brand while benefiting from the wider group’s support to accelerate international expansion, increase product innovation and strengthen its position in key vertical markets.

Evoke supplies interactive digital solutions, including self-service kiosks, video walls, digital signage and payment terminals, to blue-chip customers in the retail and leisure sectors. Its solutions enable brands to engage with customers dynamically, helping to maximize transaction conversion rates, improve customer journeys and reduce costs. With nearly two decades of experience, the company serves global clients across the retail, hospitality and leisure sectors. Headquartered near Liverpool, UK, Evoke employs approximately 115 people and partners with leading global brands to deliver large-scale rollouts, deploying thousands of kiosks worldwide.

Steliau is a pan-European value-added distributor (VAD) of electronic solutions, combining design, integration and distribution capabilities to provide customized electronic solutions embedded in customers’ products. The company serves approximately 2,600 customers with human-machine interface solutions including displays and touch panels, as well as power and connectivity applications across industries including e-mobility, renewable energy and medical technology.

Formerly the Business Growth Fund, BGF is the UK and Ireland’s most active growth capital investor. It provides long-term, minority equity investments and strategic support to small and medium-sized enterprises (SMEs), without taking controlling stakes in the businesses it backs.

Our role in the transaction

Oaklins Cavendish, one of Oaklins’ member firms in the UK, acted as the advisor to BGF on the sale of Evoke Creative Ltd. to Steliau Technology.