Groupe Pozeo has been acquired by SGCP and BPI

October 2022 — Ciclad has sold a stake in Groupe Pozeo to Société Générale Capital Partenaires (SGCP) and Bpifrance Investissement Tourisme (BPI).

Pozeo offers a complete range of products and services designed to highlight the exceptional French leisure offer and to distribute it to social and economic committees and companies that want to offer or subsidize them. Pozeo brings together the products and services of Nouvelle Lune and Groupe CinéChèque which, for nearly 30 years, have shared the same ambition: to offer a complete choice of leisure activities, easily and without constraints, everywhere in France, through gift vouchers (CinéChèque, Poz’Loisirs and Poz’Cadeau) and tickets (cinema, leisure parks, outings, activities and well-being experiences).

Founded in 1973, SGCP is a private equity investment firm based in Paris, France. The firm supports its partner executives in their transformation, buy-out and growth projects, capital transmission and recompositing of the shareholding, offering them the perspective and expertise of a professional shareholder to help them tackle their financing, strategy, governance and organizational challenges. SGCP invests in minority stakes up to US$35 million.

Bpifrance Investissement Tourisme is a French private equity fund specialized in the tourism and leisure sectors and is part of Bpifrance, a French fund financing companies at each stage of their development (with credit, guarantees and equity). It has been working with SME and ISE managers impacted by the COVID-19 crisis by strengthening their equity capital and enabling them to pursue their development and digital and sustainable transition since 2020. Bpifrance Tourism invests in minority stakes up to US$10 million.

Founded in 1988, Ciclad is an investment fund specializing in the small market. The fund invests primarily in companies based in France, but also takes advantage of opportunities in Europe. Based in Paris, Ciclad also has an office in Lyon.

Our role in the transaction

Oaklins’ team in France acted as lead advisor to Ciclad and the management of Groupe Pozeo in the preparation of the sale process and due diligence, the approach and parallel negotiations with potential buyers, and assisted them until closing.